Corner Team.ai Corner Score Audit for Book your 20-minute call

ReImagine Builders, here’s your Corner Score.

ReImagine Builders, here’s your Corner Score

52/100

Your Corner Score How to read the scores

Best website in your market. Hardest to find.

#2 of 4 in Calgary basements. Head to head, the leader scores 68 and you score 52.

Your video walkthroughMade for ReImagine Builders. We walk through your score, your rank and the first fixes.Walkthrough recorded Oct 6. Numbers on this page are today's.

48 points still on the table.

The biggest gap is Google Business, 13 of its 25.

How to read the scores

Your overall score combines the seven section scores below, weighted by how much business each one brings in. Google Business counts 25%, Website 20%, SEO 15%, Paid Ads 15%, AI Search 10%, Core Message 10% and Social Media 5%. Inside a section, the checks that move revenue most count most, like lead capture, Maps position and reviews. Anything we could not measure yet is left out, not scored as zero. Local Listings is coming soon. They need a paid search data tool we are setting up. Referring Sites has no data yet. Your Keywords has no data yet. Meta Ads is never scored, because running no ads is a choice. Speed to Lead, Quote Presentation, Google Ads Analytics and Meta Ads Analytics are Phase 2, tracked once we work together, and never part of this score.

  • Website 70 Website
  • SEO 33 SEO
  • AI Search 36 AI Search
  • Google Business 50 Google Business
  • Paid Ads 60 Paid Ads
  • Social Media 45 Social Media
  • Core Message 54 Core Message

Every score runs from 0 to 100 and comes from things anyone can check from the outside: your website, your Google profile, review sites, social pages, ad libraries and AI answers.

We never guess
When we could not see something, we held those points back and marked the score partial. A partial score can only go up once we see the real data.
Every fact has a source
Under each finding is where it came from and when we checked it. Click through and see it for yourself.
Seven sections
Website, SEO, AI Search, Google Business, Paid Ads, Social Media and Core Message. Each one compares you with the same 3 competitors. Sales, jobs, money and your team need a conversation, which is what the 20-minute call is for.
  • 80 to 100Strong. Keep it up and keep it consistent.
  • 50 to 79Working, with clear gaps worth closing.
  • 0 to 49This is where the easy wins are.

All data checked on the evening of 2 October 2026 (Mountain Time) from public sources only.

The seven sections, each compared with the same 3 competitors. Open one tray at a time.

00

Competitors

#2of 4

Head to head

You're #2 of 4 in Calgary basements

01

Website

70

Working, with clear gaps worth closing.

The best lead capture of the four, but your service page takes 20 seconds to load on a phone.

The four trays in this sectionall scored, out of 100

Lead Capture85Mobile Speed39Proof and Design70Site Health85

Website Quality 70 combines the four trays below, Lead Capture 85, Mobile Speed 39, Proof and Design 70 and Site Health 85.

1a Website

Lead Capture

85

Strong. Keep it up and keep it consistent.

The best lead capture of the four. Two gaps left, no self-serve booking and a form of about 8 questions.The best lead capture of the four. Two gaps left.

1b Website

Mobile Speed

39

This is where the easy wins are.

On a phone, your service page takes about 20 seconds to show its main content and your home page about 11.

1c Website

Proof and Design

70

Working, with clear gaps worth closing.

339 project photos with before-and-after sliders, but no video testimonials or written case studies.

1d Website

Site Health

85

Strong. Keep it up and keep it consistent.

Accessibility scores well. Best practices is 61, pulled down by outdated browser features and third-party cookies.

02

SEO

33

This is where the easy wins are.

Basement Builders about 12x your free Google traffic.

SEO 33 combines four scored trays, Rankings 7, Content Coverage 46, Authority 22 and Search Health 97. Local Listings is coming soon and not scored yet. Referring Sites and Your Keywords are not scored.

2a SEO

Rankings

7

This is where the easy wins are.

You showed up in 9 of 42 Google checks on your 7 money searches, usually 14th to 18th on the big ones. Basement Builders showed up in 16 and usually sits top 3 on 4 of them.You showed up in 9 of 42 Google checks on your 7 money searches, usually 14th to 18th on the big ones.

2b SEO

Content Coverage

46

This is where the easy wins are.

5 of 7 money searches have their own page and 1 of 4 towns have a page with real local content. Three town pages are near-copies.5 of 7 money searches have their own page and 1 of 4 towns have a page with real local content.

2d SEO

Search Health

97

Strong. Keep it up and keep it consistent.

Search health 97 of 100. Short on page titles on key pages.

2e SEO

Local Listings

Coming soon

A full scan of local directories needs a listings tool. Your name, founding year and review count match-up is scored in Referring Sites for now.

What we will measure

  • Your name, address and phone across the main directories
  • Missing or duplicate listings
  • The same check for the 3 competitors

2f SEO

Referring Sites

Directories and review sites (BBB, HomeStars, Houzz)

Not scored

115 HomeStars reviews, but the newest is from January 2025. Houzz has 1 review and BBB has none.

2g SEO

Your Keywords

Not scored

You show up on 5 of your 7 money searches, Basement Builders on 6. 3 searches sit on page 2, the quickest wins.

03

AI Search

36

This is where the easy wins are.

AI tools named you in 37% of answers. Basement Builders got 79%.

04

Google Business

50

Working, with clear gaps worth closing.

partial

A complete Google profile, but you came 7th and 11th on Maps and got 5 new reviews in 90 days.

The three trays in this sectionall scored, out of 100

Google Maps Search14Reviews54Google Business Page100

Google Business 50 combines the three trays below, Google Maps Search 14, Reviews 54 and Google Business Page 100.

4a Google Business

Google Maps Search

14

This is where the easy wins are.

You came 7th and 11th on Google Maps. Basement Builders is top 3 on 3 of 5 searches.

4b Google Business

Reviews

54

Working, with clear gaps worth closing.

partial

4.9 stars from 171 reviews, but 5 new ones in 90 days. Basement Builders had 18 in the same 90 days.4.9 stars from 171 reviews, but 5 new ones in 90 days.

4c Google Business

Google Business Page

100

Strong. Keep it up and keep it consistent.

Your profile meets all 6 checks and shows 260+ photos. You replied to 8 of your newest 10 reviews. Basement Builders replied to all 10.Your profile meets all 6 checks and shows 260+ photos.

05

Paid Ads

60

Working, with clear gaps worth closing.

partial

You run 11 Google text ads to 42 for Basement Builders, and no Facebook or Instagram ads yet.

The two trays in this sectionone scored, out of 100

Google Paid Ads60Meta AdsNot scored

Paid Ads 60 combines one scored tray, Google Paid Ads 60. Meta Ads is not scored.

5a Paid Ads

Google Paid Ads

60

Working, with clear gaps worth closing.

partial

You run 11 Google ads, all text. Basement Builders runs 42.

5b Paid Ads

Meta Ads

Not scored

No Facebook or Instagram ads found, for you or for the three competitors.

06

Social Media

45

This is where the easy wins are.

You have all five accounts, but none we could check has posted since December 2024, and only Facebook and Instagram are linked from your site.

The five trays in this sectionall scored, out of 100

Facebook62Instagram30YouTube55TikTok55LinkedIn21

Social Media 45 combines the five trays below, Facebook 62, Instagram 30, YouTube 55, TikTok 55 and LinkedIn 21.

6a Social Media

Facebook

62

Working, with clear gaps worth closing.

1,201 followers and video posts, but the newest post a visitor sees is from 19 December 2024. Basement Builders posted on 25 September.1,201 followers and video posts, but the newest post a visitor sees is from 19 December 2024.

6b Social Media

Instagram

30

This is where the easy wins are.

Linked from your site, but Instagram hides followers and posts from logged-out visitors, so nothing else could be verified for any of the four.

6c Social Media

YouTube

55

Working, with clear gaps worth closing.

The biggest YouTube audience of the four (391), but the newest upload is a Short from 22 December 2024 and the channel isn't linked from your site.

6d Social Media

TikTok

55

Working, with clear gaps worth closing.

The only TikTok account of the four, with 111 followers and 11 videos, but nothing since 9 June 2023 and it isn't linked from your site.

6e Social Media

LinkedIn

21

This is where the easy wins are.

8 followers to 27 for Basement Builders, the page isn't linked from your site, and its description still mentions detached garages.

07

Core Message

54

Working, with clear gaps worth closing.

Core Message 54 of 100. Your reviews praise "professional, friendly crew" 58 times; your home page only says it below the first screen. Move it up.

Phase 2

What we track once we are working together

Not scored

These need your inbox, phone, quotes and ad accounts, so we measure them with you, not from outside. None of it changes your score.

P1 Phase 2

Speed to Lead

Not scored

How fast a new enquiry hears back from you, by web form, phone call and evening enquiry.

What we will measure

  • First reply time to a web form
  • Phone calls answered, and how fast missed calls get a call back
  • Replies to evening enquiries
  • Whether the first reply offers a clear next step

P2 Phase 2

Quote Presentation

Not scored

How your quotes look and read when they land, how fast they go out, and how many turn into signed jobs.

What we will measure

  • Days from site visit to quote sent
  • How the quote looks and reads on a phone
  • How many quotes turn into signed jobs
  • Follow-up after a quote goes out

P3 Phase 2

Google Ads Analytics

Not scored

With access to your Google Ads account, we see what you spend, what each lead costs, and where money leaks.

What we will measure

  • Spend, leads and cost per lead
  • Conversion tracking health
  • Search terms that waste money
  • Impressions lost to budget or ad rank
  • Quality Score and landing page by ad group

P4 Phase 2

Meta Ads Analytics

Not scored

With access to your Meta ads account, we see what Facebook and Instagram ads cost per lead and which ones work.

What we will measure

  • Spend, leads and cost per lead
  • Lead form completion and lead quality
  • Frequency and creative fatigue
  • Best and worst creative
  • Audience and placement
  • Pixel and Conversions API health

08

How We Checked

Only public data was used. What we could not see is held back, not scored against you.

What we could not see yetheld back, not scored against you

  • Real Google rankings in Calgary
  • Website traffic
  • Real-visitor speed data
  • Instagram and TikTok
  • How often you post on Facebook
  • Google profile photos, posts and competitors' review counts
  • When your Google Ads started and where they send people
  • Your goals

Before you go

Three things you can use today.

Try it Estimate, not scored

What it’s costing you

We measured how many Google clicks the top company in this audit gets that you don’t. Type two numbers about your business and we turn that gap into dollars.

  • On your money searches, the top company gets about 19 to 62 free Google clicks a month. You get about 3 to 4.
  • On Google Maps, the top company in this audit is in the top 3 on three of your five searches (about 1,200 searches a month) and you are on none of them. That is about 171 to 187 Maps clicks a month going to them.
  • So about 187 to 245 clicks a month go to them instead of you.

Turn on JavaScript to use the calculator. The sum is simple. Clicks a month you are missing, times the share that call or fill in a form, times the share of those you quote, times the share of quotes you win, times your average job.

Done for you Drafts for you to check before posting

Your first hour, done

Ready to use drafts written only from your own website, your Google reviews and your Google listing. Nothing invented. Where a fact was missing we left a gap in [brackets] for you to fill.

3 home page headlines in your customers’ own words

Each one comes from a different thing your reviews keep saying. The customer’s words are quoted exactly under it.

Option 1, “finished on time” (54 reviews say this)

On schedule to the day, on budget

A customer wrote On schedule to the day and on budget to the dollar.

Option 2, “quality of the finished work” (53 reviews say this)

Build quality our customers call amazing

A customer wrote The quality of the build was amazing.

Option 3, “a smooth, easy process” (28 reviews say this)

A process that just makes sense

A customer wrote The process just made sense and went exactly as planned.

3 texts asking for an honest Google review

Send the same text to every customer, happy or not. Google does not allow asking only happy customers.

Hi [first name], it's the ReImagine Builders team. Thank you for choosing us. Would you leave us an honest Google review of your experience? Your words help other homeowners. Here is the link [review link]. Thank you!

Hi [first name]. Thanks for trusting us with your home. We would be grateful for an honest Google review, whatever your experience was. It helps us improve and helps your neighbours choose. [review link]

Hi [first name], this is ReImagine Builders. Your honest words help the next family pick a basement builder. Please share an honest review on Google using this link [review link]. Thank you for your time.

5 Google Business posts

On schedule to the day

A homeowner shared this about their basement with us. "On schedule to the day and on budget to the dollar." That is what we aim for on every project. Before we break ground, every trade is booked to specific days. You get a fixed price and a completion date in writing. We build basements in Calgary, Airdrie, Chestermere and Okotoks. Want to see your basement before you build it? Book a free on-site quote today.

Clear communication from start to finish

Good communication matters when people are working in your home. One customer wrote this about us. "Fantastic service and communication throughout the whole process." We want you to know what is happening each day. You get a full build schedule before we start, and a small team you will get to know by name. Thinking about developing your unfinished basement? Tell us about your space and we will let you know straight away.

Airdrie unfinished basement development

Do you have an unfinished basement in Airdrie? We specialize in developing unfinished basements into finished living space for the first time. You start with a free on-site quote. You see a photorealistic design of your own space before you sign. Then the build runs a guaranteed 13 weeks to a move-in ready date we put in writing. There is $0 deposit to start. Tell us about your Airdrie home and we will get back to you.

Legal rental suites explained

Thinking about a rental suite in your basement? We build legal secondary suites with a separate entrance, egress, fire separation and a second kitchen. They are permitted and built to code for rental income. We also have answers on permits and legal suites in the basement FAQ on our site. Not sure what fits your home? Book a free on-site quote and we will tell you honestly what is possible.

Rec rooms, bars and wine rooms

A basement can be the second living level of your home. We build rec rooms, home theatres, wet bars, dry bars and glass-enclosed wine rooms. We also build bedrooms, gyms and home offices. Before we build anything, we show you your space in photorealistic detail, based on your home's real measurements. We serve Okotoks, Calgary, Airdrie and Chestermere. Ask us for a free on-site quote.

A sample blog post for “basement development calgary”

Basement Development in Calgary: What to Expect Before You Hire

What basement development means

Basement development means taking an unfinished basement and building it into finished living space for the first time. That is the work we have done since 2011. We have built 1,000+ basements for families in Calgary and the surrounding area.

The finished space can be a rec room, a home theatre, a wet bar, a gym, an office or a bedroom with proper egress. It can also be a legal secondary suite. That means a separate entrance, egress, fire separation and a second kitchen, all permitted and built to code. For permit steps and your own needs, see [your legal suite permit details].

Renovation is a different job. If your basement is already finished and needs to be torn out and reworked, the steps and the surprises behind the walls are different. We usually do not take those jobs on. If that is your project, we will tell you honestly and point you to a better fit where we can.

See your basement before you sign

Many contractors hand you a flat floor plan and ask you to imagine the rest. We do it differently. We design your basement in photorealistic detail, using your home's real measurements. Every free quote comes with a full design package. There is no deposit and no obligation.

Oscar Fonseca is our lead designer. He has 25+ years in cabinetry and space planning. He meets you on site and then designs and renders your basement himself. One homeowner wrote that we were good at "bringing our design to life exactly as we had envisioned". That is the goal every time.

A plan with a date in writing

Our process has two phases. Pre-construction comes first. We design your basement, lock in the price and book every trade to specific days. Then the build runs a guaranteed 13 weeks to a move-in-ready date that we put in writing.

If we are ever late, we pay you $500/week until the job is done. We would rather plan the whole build before we break ground than react as the job moves along.

Your project may be larger or more complex. A legal suite is one example. For that, our typical timeline is [your typical timeline for a legal suite]. One homeowner put it simply. They said we were "On schedule to the day and on budget to the dollar."

What it costs

Before we break ground, you get a fixed price. The quote is free and comes with the design package. You pay $0 deposit to start. Your price depends on your space and your choices, so our typical range is [your typical price range per square foot].

One reviewer liked that we had an "itemized base package with pricing". Another wrote that "price was exactly what we had agreed to. No surprises."

You can also use our cost page for more detail. For your own number, book a free on-site quote.

What homeowners say

We hold a 4.9 star rating across 160+ Google reviews. When we read them, the same themes come up again and again. People talk about a friendly, professional crew. They talk about finishing on time. They mention the quality of the work and being kept informed the whole way.

One review sums it up in a few words. "Finished on time and on budget". Another said that "Everything was detailed at the beginning of the project including the timeline."

We also know projects have bumps. One reviewer wrote that the issues they had were "resolved fairly quickly".

Where we work and how to start

We build in Calgary, Airdrie, Chestermere and Okotoks. If you live outside the city, ask us about [a recent project in Airdrie] or [a recent project in Okotoks] so you can see local work.

To get started, book a free on-site quote. Tell us if your basement is undeveloped, whether you want a space for family or a rental suite and when you would like to start. We will walk through your space, answer your questions and show you what your basement could look like before you spend a dollar.

Benchmark Not scored

How you rank

Where you sit out of the 43 Calgary basement companies we checked. Each one showed up on Google for your searches. The best is on the left. Measured from public Google data on 7 Oct 2026.

  • Google reviews 171 reviews

    Top 5% for review count of the 43 Calgary basement companies we checked. The most any of them has is 301, and the middle one has 25.

  • Google rating 4.9 stars

    23 of the 40 we could rate show a higher star rating than yours, and 23 of those have fewer reviews than you. 9 more match your 4.9.

  • Google Maps top 3 zero of seven searches

    Only 5 of the 43 Calgary basement companies we checked show in the Google Maps top 3 for at least one of your seven searches. You are not one of them yet.

Who is in the group. Every company with a Google Business listing in the same trade that Google showed in the top 10 or the Maps results for your seven money searches. Directories, rentals and other trades are left out. No names are shown here.

After the report

It’s yours.

Use this report however you like. Act on it yourself, hand it to the team you already work with, or bring it to us. No strings attached.

Tell us what landed and what missed at hello@cornerteam.ai. We read every note.

Tell us what landed and what missed. We read every note, and it makes the next report better.

P.S. Even if we never work together, an honest Google review means a lot.

Know an owner who could use this?

Introduce a friend.

If the findings helped, tell us about one owner who might want a free Corner Score of their own. We send them one short note that mentions you by your full name. That’s it.

Know an owner who could use a free Corner Score? Introduce them at hello@cornerteam.ai.

How we reach them Their email or their website. One is enough.
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